| 第1期 目次(contents) |
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| 如何提升顧客忠誠度–融合交易成本理論及科技接受模式觀點 |
孫嘉祈、張世其、陳世良 |
001 |
| How to enhance consumers' loyalty: Combining Transaction Cost Theory with Technology Acceptance Model |
Sun, Chia-Chi
Chang, Shih-Chi
Chen, Shieh-Liang
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| 垂直結合效率、市場封鎖不利益、結合類型對競爭效果之影響 |
施錦村 |
041 |
| The Influences of Vertical Combination Efficiencies, Disadvantages of Market Foreclosure, Combinative Categories on Competitive Effects |
Chin-Tsun Shih
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| 主動式、被動式市場導向與新產品發展績效之研究：探討產品創新度的調節效果 |
林明杰、黃依珮、黃耀輝 |
067 |
| Proactive and Responsive Market Orientations and NPD Performance: The Moderating Effect of Product Innovativeness |
Ming-Ji James Lin
Yi -Pei Huang
Yao-Hui Huang
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| 知識取得、知識移轉與創新能力關聯性研究 |
廖述賢、費吳琛、周繼文 |
101 |
| A Study on the Relationships among Knowledge Acquisition, Knowledge Transfer and Innovation Capability |
Shu-Hsien Liao
Wu-Chen Fei
Chi-Wen Chou
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| 第2期 目次(contents) |
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| 台灣資訊電子業全球佈局與經營績效之研究 |
孫梅瑞、沈緯岳 |
001 |
The Global Configuration and Performance of Taiwan's Listed Companies in Information Electronic Industry
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Meijui Sun
Wei-Yueh Shen
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| 卡通肖像的價值創造邏輯 |
賴鈺晶、蔡文鈞、顏如妙 |
029 |
Value Creation Logic of Cartoon Characters
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Yu-Ching Lai
Wen-Chun Tsai
Ju-Miao Yen
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| 網際網路使用者對垃圾郵件的認知類型分析 |
張文華、陳致成、楊婉姈、黃重慧
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061 |
| The Cognitive Types of Spam for Internet Users |
Wen-Hua Chang
Zhi-Cheng Chen
Wan-Ling Yang
Chung–Hui Huang
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| 應用多次抽樣平均數管制圖於破壞性試驗製程之效益評估 |
李佩熹、童超塵 |
095 |
The Effectiveness Study of Multiple Sampling Charts Application on Destructive Testing Process
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Pei-Hsi Lee
Chau-Chen Torng
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| 短視型企業之 R&D政策及投資人的誤訂價 |
廖俊杰、陳家妤
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113 |
Myopic R&D Management and Investor's Mispricing
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Chun-Chieh Liao
Jia- Yu Chen
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