104年科技管理學刊第二十卷第一期 民國一○四年三月
Volume 20, Number 1 March 2015(若需下載全完請登入會員)
標題Article：法人研究機構之技術商品化合作模式：以中科院為例
A Collaborative Model of Technology Commercialization in the Research Institute: The Case of Chung- Shan Institute of Science and Technology
作者Aurthor：陳明惠、邱文宏、張家維 Ming-Huei Chen,Wen-Hong Chiu,Chia-Wei Chang
中文摘要Chinese Abstract：
過去商品化議題大多探討商品化價值創造、流程與績效等，甚少探討法人 研究機構、大學與企業間之技術轉移、商品化與協同合作之整合模式，本研究 主要目的在於透過個案研究方法，以中科院所開發出來的無線鏡面技術為研究 個案，建構一整合系統性技術商品化模式。本研究獲得以下研究發現：首先， 法人研究機構整合技術使用者、法人研發聯盟、技術端產業研發聯盟與大學， 以洞察對技術商品化的想像力，並應朝向建置開放平台趨勢，擴大技術想像層 面；其次，技術使用者需整合技術端與市場端之協同研發，以育成具商品化技 術的潛力，並共同運用產品製程展示新技術之應用，以促成市場採用技術；第 三、技術使用者與市場端產業研發聯盟，需持續改善技術/產品與調整營運模式； 並持續與技術端產學研研發聯盟探索未知市場的應用與開發。
關鍵字：技術商品化、協同研發、軍民通用中心
English Abstract：
Previous studies on technology commercialization mainly focused on value
creation, process, and performance, but little work has been done in
incorporating technology transfer, technology commercialization, and
collaboration by the shareholders of legal foundations, universities and
industries. Therefore, we propose a collaborative model of technology
commercialization based on the case study of the wireless mirror technology
developed by Chung- Shan Institute of Science and Technology. Three key
findings are suggested. Firstly, research institutes of legal foundation need to
integrate technology users, R&D alliances of research institutes, industrial
R&D alliances in technology end and universities in order to obtain insights
and imagination of the technology; furthermore, research institutes of legal
foundation need to construct an open platform to broaden the imagination of
the technology. Secondly, technology users need to integrate R&D alliances for
both of technology end and market end to incubate the potential of technology
commercialization and show the applications of the technology through the
production process to facilitate market to adopt the technology. Thirdly,
technology users and industrial R&D alliances in market end continuously need
to improve the technology/product and adapt the business model; furthermore,
technology users and industry-university-research R&D alliances in technology
end need to explore application and development for unknown market.
Keywords: technology commercialization, R&D collaboration, Dual-useTechnology Service Center
標題Article：從交易成本理論探討能源管理服務需求之研究： 以臺灣製造業為例
A Study of the Demands for Energy Management Service from the Perspective of Transaction Cost Theory: The Example of the Taiwanese Manufactures
作者Aurthor：楊宜興、阮旺殷、王健航 Phil Yi-Hsing Yang,Wang-Yin Ruan,Jian-Hang Wang
中文摘要Chinese Abstract：
本研究以交易成本理論(Transaction Cost Theory)為基礎，探討影響能源 需求者對於能源服務公司(Energy Service Company, ESCO)能源管理服務之 需求意願，並透過正式化控制機制連結能源服務公司內/外部情境構面。本 研究以臺灣上市上櫃的工業為研究對象，採取問卷發放、專家意見訪談兩 階段調查。研究結果發現:(1)能源服務公司的資產專屬性、能源管理服務契 約的複雜程度會與能源需求者的交易成本呈顯著正相關；(2)能源管理服務 的市場競爭程度、體制環境支持度會與能源需求者的交易成本呈顯著負相 關。本文總結，能源服務公司透過正式化控制機制的建立能提升能源需求 者的需求並加速產業開發，最後對能源管理服務之效率提出建言。
關鍵字：能源服務公司、能源管理服務、交易成本理論、控制機制
English Abstract：
This paper aims to explore the intention of energy service demanders to the
demands in energy management services by Energy Service Company (ESCO),
combined with the internal control mechanisms and the external environments of
ESCOs from the perspective of transaction cost theory. A general survey was
conducted from the public firms in Taiwanese manufactures and several in-depth
expert interviews. The results reveal that asset propriety and contract complexity
are positively related to transaction costs. And market competitiveness and
institutional supports are negatively related to transaction costs. This study
further verifies the importance of formal control mechanisms, which are not only
to strengthen market position, accelerate industrial development and solve
transaction problem, but also to increase the demand intention of energy
management.
Keywords: Energy Service Company, energy management, transaction cost,control mechanism
標題Article：製造服務化策略與演化：以百大製造業公司為例
Servitization strategy and evolution in manufacturing industry: Cases of the top 100 manufacturing firms
作者Aurthor：邱文宏、林宏嘉、紀慧如、林建餘 Wen-Hong Chiu Hung-Chia Lin Hui-Ru Chi Chien-Yu Lin
中文摘要Chinese Abstract：
本研究以服務化深度與廣度之二維策略矩陣為分析架構，並透過此分 析架構探討製造業服務化整體策略、策略意涵與演化路徑，本研究從百大 製造業中篩選 58 家為研究個案，透過次級資料蒐集與專家深度訪談，彙整 個案 2004-2013 年來具代表性之服務化事件，最後共得 271 件，並以每一製 造服務化事件為分析單元。本研究獲得四項研究發現：一、製造業公司強 調跨業或深化顧客之服務策略，而同時重視跨業且深化顧客之服務化策略 則偏低；二、製造服務化具體策略中，以衍生跨業服務、價值鏈垂直整合 服務、技術服務、網路平台服務和全方位解決方案服務為發展重點；三、 在製造業服務化中多數企業演化的動能已趨於穩定，僅資通訊企業仍保有 較高的演化動能；四、在製造業服務化中多數企業會先以產品導向的跨業 或本業服務化啟動演化，再逐步轉向以顧客導向的本業予以深化服務。
關鍵字：服務化策略、製造業、製造服務化
English Abstract：
This study adopts a two-dimensional strategy matrix for the depth and breadth
of servitization as an analytical framework. Based on the framework, this study
aims to explore overall strategy, implications and evolution of servitization.
This study selects 58 cases from the top 100 manufacturing firms. Through
collecting the secondary data of the cases from 2004 to 2013 and in-depth
interviews, we finally obtained 271 representative servitization events. Each
servitization event is treated as an analysis unit. There are four findings
obtained in the study. First, manufacturing firms emphasize either
cross-industry or deepening servitization strategy; however, the rate
emphasizing both cross-industry and deepening servitization strategy is lower.
Second, for the specific servitization strategies, derivative cross-industry
services, vertical integration services of value chain, technical services,
network platform services and total solution services are the key development.
Third, the servitozation evolution of most of the enterprises has been stopped in
some steady state and only ICT companies still maintain the evolution to face a
changing environment. Fourth, most of the enterprises initially start
product-oriented servitization in cross industry or in the industry, and then
gradually shift to customer-oriented servitization in the industry.
Keywords: Servitization strategy, manufacturing industry, servitization of manufacturing