111年科技管理學刊第27卷第一期 民國一一一年六月
Volume 27, Number 1 Jun 2022 (若需下載全文請登入會員)
李沛錞Pei-Chun Lee / 蘇信寧Hsin-Ning Su
台灣科技管理學術社群屬於跨領域研究範疇，其具有跨領域性、異質性、整合性、與科技產業共同演化的特性。國內探討科技管理研究社群之相關文獻甚少，且其跨領域知識發展的歷程與參與知識生產之科技管理學術社群有著密切關係，故本研究旨於分析科技管理學術社群之知識網路，期望透過揭示科技管理學刊之知識網路結構，以完整呈現科技管理學術社群之多元知識發展，其中包含學者社群、大專院校系、核心概念等網路。本研究針對科技管理學刊之所有發表文章，使用書目計量學與社會網路分析法進行資料蒐集與分析，根據學者過去在科技管理學刊所發表之期刊論文，分別使用關鍵字共現與作者合著網路分析進行資料處理，進一步使用社會網路進行大學校系網路分析、學者網路分析、關鍵字分析，以獲致科技管理學術社群二十五年來在我國發展出之知識網路。將網路節點分類為大學、系所、作者與關鍵字，可將之分作四個網路群體進行觀察，本研究發現科技管理學術社群除領域內交流之外，系所與大學間聯繫亦相當頻繁，此現象說明科技管理學術社群之知識互動乃是建立在研究主題與議題之上，不僅侷限於相同學科背景內部。本研究結果顯示，科技管理學術社群之網路連結密度偏低，並且存在核心人物發揮凝聚網路之社群影響力，此為跨領域學術社群內異質性成員交流溝通之重要凝聚基礎。
關鍵字：科技管理、跨領域、學術社群、社會網路分析
English Abstract：
Taiwan’s research community of Technology Management is featured by its interdisciplinarity, heterogeneity, integrity, co-evolution high-tech industry. The research community of Technology Management in Taiwan has been barely investigated, the role played by this community helps develop technology management knowledge critically influencing the trajectory of interdisciplinary knowledge development. Therefore, this study aims to understand the knowledge network developed in Taiwan’s technology management research community by analyzing the network structure of knowledge developed in the Journal of Technology Management. The network structures with university, department, scholar, keyword as network actors provide a channel to understand knowledge developed in Taiwan’s Technology Management community from multiple perspectives. This study analyzed papers published in the Journal of Technology Management through collaborative relations of university, department, scholar, as well as keyword co-occurrence. The results show that extensive research interaction occurred between different universities or departments. Such cross-universities or cross-department research collaboration facilitate topic-based researches underpinned by interdisciplinary research capabilities. It can also be observed that density of Technology Management knowledge network is relatively low and several core scholars considerably influence the formation of knowledge network. All of these characteristics are served as the bases for interactions among Technology Management community members with heterogeneous knowledge backgrounds.
Keywords: Technology Management, Interdisciplinarity, Scholarly Community, Social Network Analysis
An Agent-based Organizational Modelwith the Sensemaking and Sensegiving Design
黃孝慈Hsiao-Tzu Huang
本研究基於分散式人工智慧系統提出代理人組織模式的架構設計。此架構下的意會與導意機制將會逐漸形成組織策略以便使組織適應劇變的環境。此外，這個機制也導引組織採取行動以達成目標。為了讓組織有效地找出新機會與創新，我們在代理人動態能力上提出重要特性。這些重要特性與機制需要被嵌入在三個面向－個別代理人、組織之間及整個組織的動態移動。藉由這三個面向的架構設計將讓組織保持在正確並有效達到組織目標的軌跡上。
關鍵字：代理人組織模式、意會、導意、分散式人工智慧系統、動態能力
English Abstract：
This study presents the framework for design of an agent-based organizational model based on the distributed artificial intelligent (DAI) system. This framework with special mechanisms, sensemaking and sensegiving, gradually forms the strategy of the organization that makes the organization fit the radically changing environment. In addition, the mechanisms lead the organization to take actions to attain the goal. In order to help the whole organization become effective in practice to find out opportunities and innovations, we apply some key characteristics in the agent's dynamic capability. These characteristics and mechanisms are embedded into three dimensions-individual agents, the interaction between organizational levels and dynamic movements of the entire organization. These three dimensions of the framework design keep the organization on the correct and effective track for attaining the goals.
Keywords: agent-based organizational model, sensemaking, sensegiving, distributed artificial intelligent system, dynamic capability
Multi-criteria Assessment of Micro-Entrepreneurship in Catering Amid COVID-19
胡宜中 Yi-Chung Hu / 林意雯 I-Wen Lin / 曹淑茹 Shu-Ju Tsao / 賴俊宏Chun-Hun Lai
微型企業的運作提供改善社會問題和就業機會。2020年年初全球發生新冠疫情，造成失業人數的攀升，為尋求穩定收入，掀起了一股微型創業潮。在眾多職業類別，餐飲業最受青睞，疫情情勢下宅經濟升溫，數位應用和美食外送平台蓬勃發展，因此需要瞭解在疫情下，影響創業的關鍵因素及其相互影響的關係，以取得創業競爭優勢。由於探討之問題屬多屬性決策分析議題，因此本研究透過德爾菲法邀請具餐飲業微型創業經驗之專家協助建立研究架構。為得知因素間因果關係，本研究再邀請118位微型餐飲業經營者進行多準則決策之決策實驗室法問卷填答，並使其瞭解決策問題再進行問卷填答。從經營者的角度來看，實證結果顯示產品評估、產品定價、產品進銷存、市場接受度、行銷活動、網路平台與風險承擔為關鍵準則，其中產品評估扮演源頭的角色，表示微型創業者首要應以此準則優先進行管理，以實現產品開發能力。最後本研究依據重要度與績效值分析提出改善策略，藉由數位工具應用管理強化績效。研究結果期使欲投入餐飲業微型創業者做為參考，於創業前能先思考未來創業後之經營策略，以謀求提升競爭優勢。
關鍵字：新冠疫情、餐飲業、微型創業、宅經濟、決策實驗室法、數位應用
English Abstract：
The operation of micro-enterprises improves social issues and employment opportunities. Since the beginning of 2020, the global outbreak of COVID-19, causing the number of unemployed to climb. A wave of micro-entrepreneurship is generated as many people seek to stabilize their income. Among many occupational categories, the catering industry is the most popular one. Under the epidemic situation, the home economy is heating up, and digital applications and food delivery platforms are booming. Therefore, it is necessary to understand the key factors affecting entrepreneurship and their interrelationships in order to gain a competitive advantage in entrepreneurship. Since the question discussed is an analysis topic of multiple attribute decision making, through the Delphi Method, this research invited the experts with the experience in the micro-entrepreneurship of the catering industry to help construct a research framework. In order to know the causal relationship between the factors, this study invited 118 micro-catering operators to complete the multi-criteria decision-making laboratory method questionnaire, and to make them understand the decision-making problem and then complete the questionnaire. It is shown that from the operators' point of view, the key factors affecting the micro-entrepreneurship in the catering industry under the COVID-19 pandemic include ＂product evaluation＂, ＂product pricing＂, ＂product purchase, sales and inventory＂, ＂market acceptance＂, ＂marketing activities＂, ＂network platform＂, and ＂risk assumption＂, etc. The cause and effect diagram shows that in order to effectively improve the performance of all key factors, ＂product evaluation＂ plays the role of the source, and ＂product evaluation＂ is also the first item that should be improved before the catering micro-entrepreneurship. Indicates that micro-entrepreneurs should first and foremost manage with this criterion in order to achieve product development capabilities. This research proposed the key factors improvement strategies based on the importance and performance value analysis of key criteria, and considered how to strengthen performance with digital tools in order to enhance the competitive advantage of the micropreneurs entering the catering industry.
Keywords: COVID-19 Pandemic, Catering Industry, Micro-Entrepreneurship, Stay-At-Home Economy, DEMATEL, Digital Applications
基於感知價值、網路口碑探討購買意圖：以電子競技之電腦周邊產品為例
林士平Sirirat Sae Lim / 阮紅玉Hong Ngoc Nguyen / 張弘毅Hung-Yi Chang
近年來電玩遊戲產業快速崛起，尤其從2020年全球受到新冠肺炎（Covid-19）迅速擴散的影響，電子競技（eSport）等級之電腦週邊設備更得到關注而支撐起整個電競產業。然而現階段研究多聚焦在電競遊戲產業的發展、電競周邊產品規格及外觀設計，這已非廠商競爭優勢的唯一來源，應朝向如何傳遞價值給顧客才能不斷地創造新優勢來迎接競爭。因此，本研究落實於電子競技之電腦周邊產品之情境，融合感知價值、網路口碑透過滿意度及態度探討購買意圖；並採用結構方程模式（SEM）來分析與驗證假設。研究結果發現感知價值中的情感、經濟、品質，網路口碑，態度和滿意度會直接影響購買意圖；社會價值則不會產生直接影響。本研究依研究發現建議業者應該結合情感、經濟、品質之三種價值來觸發消費者的行為意圖，藉此制定出更精確的產品定位及差異化行銷策略。
關鍵字：感知價值、網路口碑、購買意圖、態、滿意度、電子競技
English Abstract：
In recent years, the video game industry has risen rapidly. Especially since the global outbreak of the pandemic Covid-19 in 2020, the PC peripherals of the electronic sports (eSport) level have attracted more attention and supported the entire gaming industry. However, most of the research mainly focuses on developing the eSports game industry and the specifications and appearance design of eSports peripheral products, which are not the only source of competitive advantage for manufacturers. Therefore, this study is implemented in the context of PC peripherals for esports gaming, integrating perceived value, electronic word-of-mouth, exploring purchase intentions through satisfaction and attitude, and using Structural equation modeling (SEM) to analyze and verify the hypotheses. The research findings support the hypotheses of emotion, economy, quality in perceived value, online word of mouth, attitude, and satisfaction but do not support social value in perceived value. This study suggests that business operators should combine the three values of emotion, economy, and quality to trigger the behavior intention of consumers to formulate a more accurate product positioning and differentiated marketing strategy.
Keywords: Perceived value, eWom, Purchase intention, Attitude, Satisfaction, eSport