Volume 27, Number 1 Jun 2022 (若需下載全文請登入會員)
Analyzing Twenty-Five Years’ Journal of Technology Management for Understanding Technology Management Research Community in Taiwan
李沛錞Pei-Chun Lee / 蘇信寧Hsin-Ning Su
Taiwan’s research community of Technology Management is featured by its interdisciplinarity, heterogeneity, integrity, co-evolution high-tech industry. The research community of Technology Management in Taiwan has been barely investigated, the role played by this community helps develop technology management knowledge critically influencing the trajectory of interdisciplinary knowledge development. Therefore, this study aims to understand the knowledge network developed in Taiwan’s technology management research community by analyzing the network structure of knowledge developed in the Journal of Technology Management. The network structures with university, department, scholar, keyword as network actors provide a channel to understand knowledge developed in Taiwan’s Technology Management community from multiple perspectives. This study analyzed papers published in the Journal of Technology Management through collaborative relations of university, department, scholar, as well as keyword co-occurrence. The results show that extensive research interaction occurred between different universities or departments. Such cross-universities or cross-department research collaboration facilitate topic-based researches underpinned by interdisciplinary research capabilities. It can also be observed that density of Technology Management knowledge network is relatively low and several core scholars considerably influence the formation of knowledge network. All of these characteristics are served as the bases for interactions among Technology Management community members with heterogeneous knowledge backgrounds.
Keywords: Technology Management, Interdisciplinarity, Scholarly Community, Social Network Analysis
An Agent-based Organizational Modelwith the Sensemaking and Sensegiving Design
This study presents the framework for design of an agent-based organizational model based on the distributed artificial intelligent (DAI) system. This framework with special mechanisms, sensemaking and sensegiving, gradually forms the strategy of the organization that makes the organization fit the radically changing environment. In addition, the mechanisms lead the organization to take actions to attain the goal. In order to help the whole organization become effective in practice to find out opportunities and innovations, we apply some key characteristics in the agent's dynamic capability. These characteristics and mechanisms are embedded into three dimensions-individual agents, the interaction between organizational levels and dynamic movements of the entire organization. These three dimensions of the framework design keep the organization on the correct and effective track for attaining the goals.
Keywords: agent-based organizational model, sensemaking, sensegiving, distributed artificial intelligent system, dynamic capability
Multi-criteria Assessment of Micro-Entrepreneurship in Catering Amid COVID-19
胡宜中 Yi-Chung Hu / 林意雯 I-Wen Lin / 曹淑茹 Shu-Ju Tsao / 賴俊宏Chun-Hun Lai
The operation of micro-enterprises improves social issues and employment opportunities. Since the beginning of 2020, the global outbreak of COVID-19, causing the number of unemployed to climb. A wave of micro-entrepreneurship is generated as many people seek to stabilize their income. Among many occupational categories, the catering industry is the most popular one. Under the epidemic situation, the home economy is heating up, and digital applications and food delivery platforms are booming. Therefore, it is necessary to understand the key factors affecting entrepreneurship and their interrelationships in order to gain a competitive advantage in entrepreneurship. Since the question discussed is an analysis topic of multiple attribute decision making, through the Delphi Method, this research invited the experts with the experience in the micro-entrepreneurship of the catering industry to help construct a research framework. In order to know the causal relationship between the factors, this study invited 118 micro-catering operators to complete the multi-criteria decision-making laboratory method questionnaire, and to make them understand the decision-making problem and then complete the questionnaire. It is shown that from the operators' point of view, the key factors affecting the micro-entrepreneurship in the catering industry under the COVID-19 pandemic include ＂product evaluation＂, ＂product pricing＂, ＂product purchase, sales and inventory＂, ＂market acceptance＂, ＂marketing activities＂, ＂network platform＂, and ＂risk assumption＂, etc. The cause and effect diagram shows that in order to effectively improve the performance of all key factors, ＂product evaluation＂ plays the role of the source, and ＂product evaluation＂ is also the first item that should be improved before the catering micro-entrepreneurship. Indicates that micro-entrepreneurs should first and foremost manage with this criterion in order to achieve product development capabilities. This research proposed the key factors improvement strategies based on the importance and performance value analysis of key criteria, and considered how to strengthen performance with digital tools in order to enhance the competitive advantage of the micropreneurs entering the catering industry.
Keywords: COVID-19 Pandemic, Catering Industry, Micro-Entrepreneurship, Stay-At-Home Economy, DEMATEL, Digital Applications
Discussion on the Purchase Intention with Perceived Value, Electronic Word-of-Mouth: Take the PC peripherals for E-sports gaming as an Example
林士平Sirirat Sae Lim / 阮紅玉Hong Ngoc Nguyen / 張弘毅Hung-Yi Chang
In recent years, the video game industry has risen rapidly. Especially since the global outbreak of the pandemic Covid-19 in 2020, the PC peripherals of the electronic sports (eSport) level have attracted more attention and supported the entire gaming industry. However, most of the research mainly focuses on developing the eSports game industry and the specifications and appearance design of eSports peripheral products, which are not the only source of competitive advantage for manufacturers. Therefore, this study is implemented in the context of PC peripherals for esports gaming, integrating perceived value, electronic word-of-mouth, exploring purchase intentions through satisfaction and attitude, and using Structural equation modeling (SEM) to analyze and verify the hypotheses. The research findings support the hypotheses of emotion, economy, quality in perceived value, online word of mouth, attitude, and satisfaction but do not support social value in perceived value. This study suggests that business operators should combine the three values of emotion, economy, and quality to trigger the behavior intention of consumers to formulate a more accurate product positioning and differentiated marketing strategy.
Keywords: Perceived value, eWom, Purchase intention, Attitude, Satisfaction, eSport