109年科技管理學刊第25卷學刊第三期 民國一○九年九月
Volume 25, Number 3 September 2020(若需下載全完請登入會員)
標題Article：探索跨領域專案團隊共享知識之個案研究探索跨領域專案團隊共享知識之個案研究
Shared Knowledge in a Cross-Disciplinary Project Team:A Case Study
作者Aurthor：凌漢璋、樊學良 Han-Chang Ling,Hsueh-Liang Fan
中文摘要Chinese Abstract：
共享知識是影響異質團隊績效的重要因素；但是，當前研究並未深究團共享知識是影響異質團隊績效的重要因素；但是，當前研究並未深究團隊共享知識本身，以及該知識如何為團隊所有成員所共享。為回應此一議題文獻的不足，本研究採取單一個案之質性研究，探討跨領域專案團隊發展共享知識的歷程。藉由訪談由藝術家、工程師和展演設計師組成之跨領域團隊成員在二十二個月專案期間的互動，本研究發現該團隊共享知識從提出新構想開始，而該構想是透過出現為「議題」到隱含為「前提」而成為共享知識的元素，且以「術語」形式呈現。再者，共享知識具備核心/中介/周邊結構，且在不同階段有不同的樣貌與分佈。此結構讓我們更清楚跨領域團隊培養共享知識的階段性特質及挑戰，也理解任務知識的演化有助於形成合作知識。最後，根據本研究發現提出管理團隊知識分享的實務工具，並建議後續研究方向。
關鍵字：共享知識、共創、跨領域專案團隊、專案管理、知識管理
English Abstract：
This case study investigated the process through which a cross-disciplinary team
developed their shared knowledge. Although team shared knowledge has been
considered critical to a team’s success, few studies have investigated the process
through which knowledge is shared by team members. Therefore, in this study,
members of a project team comprising engineers and artists were interviewed to
understand how such experts from dissimilar domains developed shared
knowledge during the 22-month project. Through qualitative data analysis, this
study revealed two findings. First, an idea becomes part of shared knowledge
through a process where it is first a theme of discussion and subsequently the
premise of discussion; it is represented in team-specific jargon. Moreover, shared
knowledge in teams has a layered structure comprising a core, intermediate layer,
and periphery. Those layers are developed sequentially among members with
different stability levels along with team tenure. This sequentially formed
structure also sheds some light on how taskwork knowledge helps developing
teamwork knowledge. At the end of this paper, theoretical and practical
implications are discussed.
Keywords: team shared knowledge, co-creation, cross-disciplinary team, project management, knowledge management
標題Article：企業社會責任與開放式創新模式之配適研究
Matching Corporate Social Responsibility Problems to governance Forms of Open Innovation
作者Aurthor：周慧君、楊國彬 Christine Chou,Kuo-Pin Yang
中文摘要Chinese Abstract：
近來有愈來愈多的公司承擔起企業社會責任以協助解決社會面臨之巨大挑戰， 包括氣候變遷、全球糧食危機等，而開放式創新經常被視為一個解決這種巨大挑戰 的可行方案。由於開放式創新包含許多種模式，如何選擇適當的模式來處理相應的 問題，以及在採取這些開放模式時，如何能同時讓企業對於所分享的知識，仍享有 一定的控制程度，乃是一個重要的理論與實務問題。基此，本研究亟欲回答下述問 題：「企業如何選擇開放式創新模式，以解決其所願意處理的企業社會責任問題」，研究蒐集 2012 年至 2017 年的台灣 587 家上市電子公司資料予以研究，結果顯示特 定企業社會責任問題應選擇相應之開放式創新模式；具體而言，研究發現兩條路徑 能使企業績效更佳：處理回應式企業社會責任問題時，應採用市場型的開放式創新 模式；處理策略式企業社會責任問題時，則應採用夥伴型開放式創新。本研究對於 企業社會責任與績效之間，不同開放式創新之模式所扮演的角色，提供有意義的觀 察與解釋，同時也基於研究結果提出管理意涵與實務意涵。
關鍵字：開放式創新模式、回應式企業社會責任、策略式企業社會責任、問題配適。
English Abstract：
Increasingly more companies have taken on corporate social responsibility (CSR)
to help solve societal grant challenges, and open innovation (OI) has been
regarded as a feasible solution to these challenges. Since OI comprises various
forms, how to choose an appropriate form to address CSR issues and
simultaneously maintain a controllable level of knowledge sharing is an important
issue. This study examines the question of how firms match their CSR problems
to OI governance choices. We collected data from 587 publicly listed electronics
firms for the period between 2012 and 2017. Our results show a match between
CSR types and OI forms for superior performance. Specifically, the match
indicates the following two distinct paths to achieve positive performance: the
markets form of OI exclusively bridges responsive CSR and performance, while
the partnerships form of OI otherwise links strategic CSR to performance. This
paper contributes to the literature by identifying the importance of OI governance
forms in the CSR engagement-performance link. Theoretical and practical
implications are also provided.
Keywords: Open innovation forms; Responsive CSR; Strategic CSR; Problem matching.
標題Article：從資訊揭露與轉換成本觀點探討對台灣筆記型電腦品牌忠誠度之影響
Exploring Loyalty of Laptop in Taiwan from a View of Information Disclosure and Switching Cost
作者Aurthor：李宗耀、王妤婷 Zon-Yau Lee,Yu-Ting Wang
中文摘要Chinese Abstract：
本研究主要探討影響消費者對於筆記型電腦品牌忠誠度之因素，根據國內外影響品牌忠誠度之相關文獻，提出七個因素做為研究模型。經由線性 結構方程模式(Structural Equation Model, SEM)探討這些因素對於筆記型電 腦品牌忠誠度的影響。研究顯示：(1)資訊揭露對品牌忠誠度有直接正向影 響，亦透過品牌形象對品牌忠誠度產生正向影響；(2)轉換成本對品牌忠誠 度有正向影響；(3)品牌形象對品牌忠誠度有正向影響。筆記型電腦廠商應 將其所具備之專業能力與知識轉換成為其企業的正面形象，讓消費者瞭解 到他們所購買的產品為該企業所提供之產品，並且透過報章雜誌的宣傳對 消費者做產品的宣導以此來提高消費者的品牌忠誠度；品牌定位必須要有 慎密的策略規劃，才能提升或維持品牌在市場上的競爭力；筆記型電腦廠商 可透過顧客回應，瞭解消費者的需求並改進產品，增進廠商與消費者之間的 信任，即使消費者購買的產品有瑕疵時，品牌信任可降低消費者心理的不安。
關鍵字：筆記型電腦、消費者感知、品牌忠誠度、結構方程模式
English Abstract：
This article aims to discuss the factors impacting on laptop brand loyalty. The
seven factors are proposed from literature review as the basis of research model
using Structural Equation Model (SEM) to investigate brand loyalty factors
through the example of laptop. The outcomes have shown: 1) Information
Disclosure has a directly positive impact on brand loyalty, and also has an
indirectly positive influence on brand loyalty through Brand Image; 2) Switching
Cost has a positive effect on band loyalty, 3) Brand Image has a positive impact
on brand loyalty. Laptop manufacturers are suggested to convert their expertise
and knowledge into a positive image of their business. The consumers would have
more awareness in relation to their products, and increase brand loyalty through
various media channels. Brand positioning needs careful strategic planning to
maintain the brand competitiveness in the market. The laptop firms also can
understand consumer’s product demand to improve the trust from consumers. It
can reduce psychological unease even when consumers purchase the defect
product.
Keywords: Laptop, Information Disclosure, Switching Cost, Brand Loyalty, Structural Equation Modeling