105年科技管理學刊第二十一卷第三期 民國一○五年九月
Volume 21, Number 3 September 2016(若需下載全完請登入會員)
標題Article：利社會動機與社會創業警覺力：觀點取替與內在動機之 調節式中介模型
Prosocial Motivation and Social Entrepreneurial Alertness: A Moderated Mediation Model of Perspective Taking and Intrinsic Motivation
作者Aurthor：游銘仁、吳靜吉 Ming-Jen Yu,Jing-Jyi Wu
中文摘要Chinese Abstract：
儘管創業警覺力的概念在一般創業研究中已受到廣泛重視，但在以往的研 究中，並沒有從社會創業的角度來研究創業警覺力。因此，本研究把創業警覺 力的概念延伸至社會創業的脈絡中進行研究。本研究採問卷調查法，以 220 位 政大 EMBA 學生為研究對象，探討利社會動機和社會創業警覺力的關係、觀點 取替的中介效果以及內在動機的調節式中介效果。研究發現，利社會動機對社 會創業警覺力有正向影響，利社會動機會透過觀點取替的部分中介效果影響社 會創業警覺力，而此間接效果會被內在動機正向地調節。最後，本研究進行理 論與實務意涵的討論。
關鍵字：社會創業警覺力、利社會動機、觀點取替、內在動機
English Abstract：
Despite having been widely studied by researchers of entrepreneurship,
prior research has rarely explored entrepreneurial alertness in social
entrepreneurship contexts. To address this gap, this study examined the
relationship between prosocial motivation and social entrepreneurial alertness,
the possible mediating effect of perspective taking on this relationship, and
how this mechanism may be contingent on intrinsic motivation. Survey data
was collected from a sample of 220 EMBA students from National Chengchi
University in Taiwan. Results show that prosocial motivation positively affects
social entrepreneurial alertness, perspective taking partially mediates the
influence of prosocial motivation on social entrepreneurial alertness, and this
indirect effect is positively conditioned by intrinsic motivation. This paper
concludes with a discussion of theoretical and practical implications.
Keywords: Social Entrepreneurial Alertness, Prosocial Motivation, Perspective Taking, Intrinsic Motivation
標題Article：廠商採取研發行動與研發強度的影響要素： 中國大陸的實證
The antecedents of R&D intensity and adoption of R&D action: Empirical evidence from China
作者Aurthor：龔天鈞、陳柏元、于卓民、黃國峯 Gong, Tian-Jyun Chen, Po-Yuan Yu, Chwo-Ming Joseph Huang, Kuo-Feng
中文摘要Chinese Abstract：
本研究旨在針對影響研發投資決策的要素，在中國大陸情境下進行系統性的探討。 本研究將過去的前因變數分為資源稟賦、股權結構、事業策略與風險承擔類要素四類， 並檢驗這些要素對於兩種研發投資決策指標─廠商採取研發行動及研發強度的差異效 果。此外，我們也納入兩個中國大陸專屬的影響要素─國家資本及台港澳資本之股權佔 比，並分析其對於兩類研發投資決策的影響。我們利用中國大陸視聽設備製造業 2004-2006 年的追蹤資料，其中包含 754 家廠商共 2262 筆觀察值，進行異質性擴散模型 檢驗及追蹤資料迴歸分析。研究結果發現，四類要素對於研發強度的影響大多 (6/10) 符 合預期，顯示過去研究結果在中國情境中的類推性。然而，四類要素對於採取研發行動 的影響大多 (8/10)不顯著，顯示我們對於影響採取研發行動的要素仍缺乏瞭解。此外， 研究結果顯示國家資本占比雖然會降低廠商的研發強度，卻會提高其採取研發行動的可 能性，而台港澳資本佔比與其他外資一樣能提升研發強度。綜上所述，本研究結果對於 政策制訂者及廠商選擇聯盟夥伴具有高度實務意涵。
關鍵字：採取研發行動、研發強度、追蹤資料迴歸分析、異質性擴散模型
English Abstract：
To investigate the antecedents of R&D investment decision systematically in
China, this study classified previous antecedents into four categories: firm
resources, ownership structure, business strategy, and risk taking, and examine
their differential impacts on two indicators of R&D investment decision, R&D
action and R&D intensity. In addition, we included two China specific factors,
state ownership and Taiwan, Hong Kong, and Macau ownership and test their
impacts on R&D investment decision. Using a panel data containing 754 firms
and 2262 observations in audio and video electronic products manufacturing
industry in China between 2004 and 2006, we conducted a panel data
regression analysis and tested a heterogeneous diffusion model. The results
shown that most of these factors (6/10) supported research hypotheses and that
past research results can be generalized to China context. In contrast, most of
these factors had insignificant (8/10) influences on R&D action, which implies
that we are still lack of sufficient understanding of the antecedents of adoption
of R&D action. In addition, we found that state ownership decreases R&D
intensity, while it increases the possibility of adoption of R&D action and that
Taiwan, Hong Kong, and Macau ownership increases R&D intensity as much
as foreign ownership does. In sum, this study provides significant implication
for policy makers and partner-seeking firms.
Keywords: Adoption of R&D action; R&D intensity; Panel data regression analysis; Heterogeneous diffusion model
標題Article：應用 AHP 建構台灣蘭花優良品種檢核指標
Constructing the Quality Indicators for Orchid Variety： AHP Approach
作者Aurthor：周瑛琪、顏炘怡、顏如妙 Ying-Chyi Chou,Hsin-Yi Yen,Ju-Miao Yen
中文摘要Chinese Abstract：
蘭花是台灣在國際花卉市場上最具市場實力與潛力的花卉產品，深受 世界各國消費者的青睞，究其主要原因，乃要歸功於我國在蘭花種苗之育 種及繁殖上的卓越成就。臺灣素有「蘭花王國」的美譽，但我國每年產出 的蘭花品種因疏於布局、申請、維護、管理、流動運用，與荷蘭的差距勢 將越來越小，終將因優勢盡失而喪失市場的競爭力。有鑑與此，本研究著 手建構蘭花品種檢核指標，利用焦點團體法及深度訪談法，探討並彙整出 蘭花品種檢核指標系統，並以層級分析法（Analytic Hierarchy Process,AHP） 計算出優良品種檢核指標之權重，研究結果指出蘭花品種檢核指標乃以需 求面為主，其中「市場銷售偏好」為優良蘭花品種的關鍵指標。
關鍵字：蘭花產業、層級分析法、品種檢核、需求導向
English Abstract：
Orchids are the most popular flowers in Taiwan and have great business
potential in the international flower market, due to the outstanding achievements
and the advanced technologies of orchid seeding, breeding and the professional
skills of reproduction in Taiwan. Taiwan has long been known as an "orchid
kingdom" due to the prestigious reputation of orchid planting technology.
Nevertheless, without the proper strategic planning, the competitive edge Taiwan
has over the Netherland’s orchid industry will be lost. This will have a serious
impact on the global orchid market of Taiwan. In view of this, this study aimed
to create the global layout of Taiwan's orchid industry and develop intellectual
protection education and training programs. The strategies of using focus groups
and in depth interviews are adopted in this study to explore the feasibility of
global orchid species layout. The AHP method was used to establish the weight
index of excellent orchid species. The results indicated that the weight index of
excellent species will lie on the market demand, and the most crucial weight
index was market preference.
Keywords: Orchid Industry, Analytic Hierarchy Process, Screening Index, Demand-Oriented